4K Apple TV is coming alongside new iPhones in September

4K Apple TV is coming alongside new iPhones in September
August 24 20:55 2017

Bloomberg’s Mark Gurman reported today that Apple will unveil a 4K-capable Apple TV set-top box alongside new iPhone and Apple Watch models at a media event in September.

The publication first reported in February that a new Apple TV with 4K will launch in 2017.

The device will run a faster processor capable of playing HDR video content from movie studios and apps, corroborating earlier findings discovered in the tvOS beta code and on Apple’s own iTunes service. The new Apple TV will also focus on live streaming content such as news and sports.

HDR, or high-dynamic-range video, uses the wide-gamut Rec. 2020 color space, a bit depth of 10-bits and other features to deliver stunning pictures with more vivid colors than the existing displays. Aside from HDR, the device should support other standards for wide color video delivery, including Dolby Vision and Hybrid Log-Gamma. Both HDR and Dolby Vision require dedicated chips.

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HDR is currently supported by select monitors and TV sets from Dell, LG, Samsung, Sharp, Sony and Vizio, as well as Microsoft’s Xbox One S and Sony’s PlayStation 4 consoles.

The Cupertino technology giant is also said to be testing an updated version of its TV app that can aggregate programming from apps that already offer live streaming, said the report citing people familiar with the matter.

Apple TV held a fifteen precent share of the market for US streaming boxes at the end of March, according to a survey this month from Parks Associates, trailing streaming gadgets from Roku, Amazon and Google.

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